| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
行銷3.0 :/ 菲利浦.科特勒(Philip Kotler), 陳就學(Hermawan Kartajaya), 伊萬.塞提亞宛(Iwan Setlawan)著 ; 顔和正譯 |
| Reminder of title: |
與消費者心靈共鳴 / |
| remainder title: |
與消費者心靈共鳴 |
| Author: |
柯特勒 |
| other author: |
顔和正 |
| Published: |
臺北市 :天下雜誌 ; : 2011[民100], |
| Description: |
254面 :圖, 表格 ; : 21公分; |
| Notes: |
譯自: Marketing 3.0 : from products to customers to the human spirit. |
| Series: |
天下財經系列 ; |
| Subject: |
行銷學. - |
| ISBN: |
9789862412572 (平裝) : |